ASI Webinar: Establishing Yourself as an Expert

Marketing Strategies No One Talks About

with Jen Weers and Gwen Henson

Wednesday, June 29, 2022

A good marketing plan for indexers should include more than a letter-writing campaign and the dreaded cold calls. Even savvy marketers are often missing a key part of their plan: establishing yourself as an expert. When faced with a multitude of indexers in the mix for a single project, you need to be proactive in proving you are the right person for the job.

In this webinar, you will:

explore out-of-the-box marketing tools for establishing yourself as an expert
learn how to be seen as an expert even with limited experience
identify different audiences for your message
hear from experts who have successfully used this concept
explore imposter syndrome and ways to see yourself as an expert, even if you don’t believe your own message